from its start with a couple of rooms and only a few, but well-chosen exhibitors, SEEK has developed since 2007 and now occupies the KÜHLHAUS - its own industrial, raw, former storage space next to STATION-BERLIN which is home of the PREMIUM international fashion trade show and fashion store F95.

SEEK is a 'must do' in the MERCEDES-BENZ FASHION WEEK BERLIN schedule with a simple formula: focus on a strong and modern brand list and provide an inspired and relaxed setting. as berlins most progressive trade show, SEEK centres on an unpretentious type of brand that would require a simple platform to showcase its style - and therewith set a standard.

in january 2012, SEEK continues seeking perfection and brings together the most outstanding international contemporary brands in order to provide a completely new buying experience in berlin - europes' new fashion centre.